Fernando joined Reed Exhibitions as President, US in January 2020. Previously he was CEO of Reed Exhibitions (RX) Brazil for three years, during which time he dramatically improved customer value, financial performance and employee engagement. Under his leadership, he significantly enhanced both the unique and high impact digital solutions for matchmaking and developing the employee culture, winning RX Brazil the accolade of one the ‘best places to work’ in the country. Prior to joining Reed Exhibitions, Fernando served as CEO of six companies in Brazil and one startup in the US across a wide range of industries ranging from consumer electronics, mobile, gaming and healthcare, to security, foodservice and industrial. He also held a CEO position in an NGO helping to fund unsupported athletes for the 2016 Olympics in Brazil.
Fernando is best known for his innovation and his results-oriented focus on customers and employees alike. He holds an MBA from the University of Rochester and is also an Yale alumni.