Chet stepped into the non-executive Chairman role in January 2020 after serving five years as the CEO of Reed Exhibitions and prior to that nearly 11 years as President of the Americas for Reed Exhibitions. He managed the company’s aggressive move into Brazil and Mexico; the launch of Reed’s pop culture group; implementation of a dynamic, value-led pricing model; and the creation of a cross-border collaboration program.
Prior to joining Reed Exhibitions in 2004, Chet served as President and Chief Executive Officer, USA, for Burson-Marsteller, a leading global public relations agency. His background includes heavy emphasis on client service in the areas of CEO reputation, corporate brands and consumer and business-to-business marketing. A former newspaper editor with trade journal experience, Chet holds a degree in political science and journalism from Baylor University