Anna Dycheva
CEO of Reed Exhibitions UK, Russia, Middle East, Turkey and India

After joining Reed Exhibitions as Deputy General Manager of Reed Exhibitions Russia in 2008, Anna then became CEO of Reed Exhibitions Russia in 2017, followed by CEO of Reed Exhibitions Turkey and Reed Exhibitions Middle East in 2019. In January of 2021, Anna was appointed CEO of Reed Exhibitions UK in addition to her existing role of CEO of Russia, Turkey and the Middle East and India. Anna has a broad range of skills and experience in all aspects of management, including strategy creation and implementation, optimization of event portfolios and synergies, acquisitions and new product launches. She has a real passion to lead diverse and creative teams, ensuring there is an inclusive and kind culture wherever the business operates. Anna has worked in the exhibitions industry for 21 years. She is a wellconnected person with significant relationships in the cosmetics industry, Anna has served as Deputy Chairwoman on the Board of Perfumery and Cosmetic Association of Russia since 2007. Anna has an MBA in Strategic Marketing from Stockholm School of Economics as well as an Honours Degree in Public Relations from the Moscow State Institute of International Relations (MGIMO). Furthermore, Anna has studied journalism in India and spent time undertaking short courses at Ashridge Business School in the UK and Harvard Business School in the US. Anna speaks Russian, English, Spanish and Italian.